Case Study: Tier One Media Coverage For Qualtrics
When a prominent US company sought coverage in two of its favoured media targets, we delivered exactly what they were looking for.
As well as working with startups, scaleups and mid-market businesses, Machine Media collaborates with PR agencies to carry out campaigns and offer services including media training.
We teamed up with a buzzy new agency called 393, which wanted to secure Tier-One placements for its client, Qualtrics, a US customer experience leader with many Fortune 500 companies among its customers.
Qualtrics had set out two targets in particular: Management Today and The Financial Times Working IT podcast.
Jasper led the campaign single-handedly and secured coverage with both these outlets, as well as a shoutout on social media from a distinguished editor.
Qualtrics' CEO was invited to record an interview at the FT's headquarters and then taken to the roof for a picture shared by Isabel Berwick on LinkedIn which recieved hundreds of likes (and delighted our client).
The film will go live later this year and we'll share it right here on the Machine Media website.
We used the pattern interrupt techniques learned from years spent working at the British tabloid media to get a foot in the door with these two prestigious publications, followed by close collaboration with the journalists to make sure they got what they needed in a way that promoted Qualtrics' message.
Machine Media specialises in using both the secrets of mass market journalism to get clients in the press.
If you're an agency that needs our help or are a leader who wants to see your company in the publications your customers or investors read and trust, get in touch with Jasper to arrange a free meeting.
